Serving Industry leaders
How does John Lewis recruit new clients for its e-commerce website?
John Lewis is a major British department store chain. Zeroing in on the working woman, John Lewis has developed an efficient
online sales strategy focused on fashion, cosmetics, and gifts.
Attract women recurrently to the website.
Convert them into customers.
Build a database of prospects.
A selection of B2C lists of women of 24-45 years old who are
used to buying online.
An email including a discount voucher.
Setting up of a long term recruitment strategy (one campaign
Month after month, the different lists selected by FlyingPost
gave remarkable results:
An average of 23% clicked through to the site,
50% of these recipients used their discount vouchers.