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Tech Savvy Consumers

Total Universe 50,923,018

Our tech savvy members have adopted 'digital lifestyle'. They spend several hours per day surfing on the Net.

Women 13%
Men 87%

91% of them have at least one computer at home
99% have at least one mobile phone
38% have a PDA
87% use computer for business
45% are involved in IT decisions

49% are managers or senior managers
56% have made at least one purchase online within the last 6 months
89% like giving their opinion on new software and hardware

To see volumes per country click here